|
By Arianna Huffington
Mel Gibson's latest apology— call it Apology 2: Oh,
Yeah, About the Jews—is the first time since Godfather
II that a Hollywood sequel has so outshone the original.
Only time will tell whether it reflects the most stunningly
fast and vast transformation since Saul became Paul on the
road to Damascus or the work of a PR genius—but, for
now, it has to be said: Mel gives excellent apology when
his back is shoved up against the wall and he gets a do-over.
Crisis manager wannabes take note:
"There is no excuse, nor should there be any tolerance,
for anyone who thinks or expresses any kind of anti-Semitic
remark."
"I am a public person, and when I say something, either
articulated and thought out, or blurted out in a moment of
insanity, my words carry weight in the public arena. As a
result, I must assume personal responsibility for my words
and apologize directly to those who have been hurt and offended
by those words."
"This is not about a film. Nor is it about artistic
license. This is about real life and recognizing the consequences
hurtful words can have. It's about existing in harmony in
a world that seems to have gone mad."
If these are truly Mel Gibson's feelings, then let me be
among the first to welcome him back to the land of the sane.
If they are the work of a publicist, I want his name and
number. He's the Shakespeare of spin, the Picasso of PR,
the Camus of Contrition.
So as Gibson embarks on what he (or his punch-up man) calls
his "journey through recovery," we'll have to wait
and see if he grows into the person reflected in the apology—which
would be a great moral victory for him. If he doesn't, life
will no doubt provide him with another opportunity to show
that there has not been true redemption.
Alright, so much for Gibson. Now what about Hollywood?
(Earlier), I said the Gibson story would be a defining moment
for the entertainment community. So how did Hollywood fare?
It is also on a "journey through recovery"— in
its case, from a longstanding addiction to the bottom line
and the willingness to forgive even the most egregious trespasses
of its big name stars.
The town's performance has been decidedly mixed. If I were
going the Ebert/Roeper route, I'd have to give Hollywood
one thumb up and one thumb down.
First the pan: Far too many of Hollywood's power players
stuck to the industry's time-honored code of silence about
superstar screw-ups—as entrenched as the mafia's vow
of omerta. As the L.A. Times reported: “Hollywood was
largely founded by, and the studios are still chiefly run
by, Jewish executives... Still, dozens of Jewish executives,
producers and agents contacted Monday would not go beyond
expressing their outrage in private. In typical Hollywood
fashion, they refrained from publicly criticizing—and
potentially alienating—a powerful star and director
who could make them a lot of money.”
Similarly, although ABC announced it was dropping its head-scratching
plans to develop a Holocaust-themed miniseries with Gibson,
it refused to link its decision to Gibson's anti-Semitic
comments, preferring to take the cowardly route and attribute
its decision to the lack of a good script. Way to send a
message, ABC!
Now for the rave: the Gibson episode proved what a difference
even one person taking a public stand can make.
By taking an immediate and unambiguous stand on Sunday,
[super agent] Ari Emanuel showed that not everyone in town
was willing to write off Gibson's odious racism as the cost
of doing business with a bankable hit maker. Others then
followed suit, including Sony Pictures chairwoman Amy Pascal,
producers Arnon Milchan and Laura Ziskin, and manager Bernie
Brillstein—earning themselves a plaque in the Backbone
Hall of Fame.
Their reaction made it clear that Gibson was not going
to be able to get away with his original statement that completely
glossed over his anti-Semitic ravings.
Does anyone doubt that without the outrage expressed by
Ari and the others, Gibson and his representatives would
have gladly pulled the contrition plug following Sunday's
Jew-free, apology-lite press release?
Instead we got today's unequivocal, world-class mea culpa—and
the chance to see if Gibson actually means it when he says "I
am not a bigot."
Stay tuned.
|